Building Creative Confidence

My journey began in the corporate world, where I focused on developing products and services. However, it wasn’t long before I discovered the world of creativity and innovation and the transformative impact of tools that can truly change the way we work, collaborate, and solve problems.

I quickly realized that creativity isn’t just an innate talent; it’s a skill that can be nurtured, developed, and refined through the right tools and collaborative approaches. By harnessing creativity, individuals, teams, and organizations can tackle complex challenges and unlock new levels of potential. This realization sparked a deep passion within me to help others build their creative confidence.

I knew this knowledge had to be shared across Kuwait and the region. However, it was essential that we didn’t just import foreign methodologies. These tools needed to be adapted to our cultural context, addressing our unique challenges and opportunities. Through collaboration with companies across the region, I tested and refined processes to fit local needs. The results were remarkable, transforming not just businesses but also the way people approached problem-solving.

Creative Confidence was born in 2016 from a desire to rethink how consultancies work and training programs are delivered. I wanted to create a human-centered approach where collaboration is genuine, solutions are co-created, and tailored to the specific challenges organizations face. The focus is not just on innovation but also on equipping teams to solve problems and work together more effectively.

The name “Creative Confidence” was inspired by Tom and David Kelley’s book on human-centered design. It reflects my belief that anyone—whether a CEO, professional, or student—can develop the confidence to create, innovate, and solve problems collaboratively. When individuals and teams build creative confidence, they gain the ability to make a lasting impact.

What excites me most about this journey is witnessing how these tools empower people and organizations to not only think big but take action. Creative Confidence is about more than generating ideas; it’s about fostering the belief that those ideas can become reality through collaboration and problem-solving. With that belief, the potential for change—both personal and collective—is limitless.

Sumayah AlJasem

Creative Confidence CEO and Founder